When doing SaaS overseas, many teams will choose to run traffic at the beginning, such as advertising, creating content, and building channels, hoping to increase the number of users as soon as possible. But the actual situation is often that although the traffic is there, the conversion cannot keep up, and it even becomes more and more difficult to optimize.
The problem is not the channel, but the customer acquisition strategy. For SaaS, finding the right people is more important than finding more people. Compared with pan-industry traffic, precise contacts are more suitable as a priority investment direction.
Why is the conversion of pan-industry traffic getting lower and lower?
As competition to go overseas intensifies, the traffic itself has become fragmented. Even if placement can bring exposure, it is difficult to ensure that users have clear needs.
Common situations include:
- The user is just browsing without any actual intention of use
- Industry mismatch, product demand is not established
- The conversion path is too long and the traffic cannot be handled
These problems will cause traffic costs to continue to rise, but the effect will be unstable.
The value of accurate contacts in SaaS customer acquisition
Compared with general traffic, precise contacts usually have clearer usage scenarios.
For example:
- Already working in related industries
- Have decision-making or usage authority
- Have clear business needs
This type of users does not require excessive education costs, the communication path is shorter, and the conversion is more direct.
For SaaS products, this match is more important than traffic size.
The cost difference between the two customer acquisition paths
If you compare general traffic and precise contacts together, you can see obvious differences.
Flood traffic:
- Acquisition costs appear to be low
- But screening and conversion costs are high
- Requires a lot of testing and optimization
Precise contact person:
- More difficult to obtain
- But the conversion path is shorter
- A single user is more valuable
On the whole, accurate contacts are more suitable as a priority investment direction rather than a later supplement.
How to define "accurate contact"
Accurate contacts are not simple labels, but the result of the superposition of multi-dimensional conditions.
It can be judged from several angles:
- Does the industry match the product?
- Does the position have the ability to use or make decisions?
- Are there any related tools or business usage behaviors?
Only after these conditions are combined can we get closer to the real needs of users.
How to filter out such users
In actual operations, accurate contacts need to be gradually screened out through data screening rather than obtained directly.
You can follow this logic:
- First filter whether the contact information is available
- Then screen active users to ensure usage behavior
- Then filter based on industry and job information
In this way, the original data can be compressed into a part that is closer to the target user.
Use Amman to help select high-quality contacts
During the screening process, it is difficult to maintain efficiency and consistency if you rely on manual processing. A more suitable way is to complete the filtering when the data enters the process.
Through Amman, you can perform batch detection on numbers, identify account status and activity, and combine it with data filtering logic to filter out invalid or low-quality data. This allows the contacts entering the touch link to be closer to the target users instead of general traffic.
For SaaS teams, this step can significantly shorten the conversion path.
Amman is the world's leading number screening platform, providing global customers with batch number screening and testing services covering 236 countries. The platform currently supports more than 40 mainstream social networking and applications, including WhatsApp, Line, Twitter, Facebook, Instagram, LinkedIn, Viber, Zalo, Binance, Signal, etc., adapting to the needs of multiple scenarios.
The main core functions cover multi-dimensional precise screening such as activation, activity, interaction, gender, avatar, age, online, accuracy, empty account, mobile phone device, etc., and can flexibly meet the needs of different users. Its core advantage is to integrate global mainstream social and application resources to provide users with one-stop, real-time and efficient number precision screening services, helping customers achieve global digital layout.
It is a common choice for all professional teams to complete rational screening before actually reaching users.
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