1. Screening and active customization: the core prerequisite for adapting to category needs
Telegram’s universal active time threshold is the basic filtering standard, but the operational logic and user interaction requirements of different categories are significantly different. Direct application will lead to low filtering accuracy. The affordable luxury category requires precise users with high stickiness and high activity, the fast-moving consumer category pursues medium-to-high active users with wide coverage, and the 3C digital category focuses on technical users who are frequently online. Only by customizing the active time threshold based on category characteristics can the filtering results meet category marketing needs and improve conversion efficiency.
2. Three custom dimensions of active time thresholds
The customization of Telegram's active time threshold is centered around the three core dimensions of time period, online duration, and frequency of use . It can be adjusted individually or combined for optimization to adapt to the core needs of different categories.
Time cycle: You can choose 3 days / 7 days / 30 days as the core screening cycle, select a short cycle for high-frequency interactive categories, and select a long cycle for long-term cultivation categories;
Online duration: Customize the minimum daily average online duration, increase the duration standard for high-value categories, and reduce it appropriately for popular categories;
Frequency of use: Set the minimum number of online times within the period to ensure that users have stable platform usage habits.
3. Threshold setting standards for three typical categories
Combined with the operating characteristics of the category, standardized active time thresholds are formulated, which can be directly implemented and reused to adapt to the operational needs of cross-border mainstream categories.
Affordable luxury category (high value, low frequency): ultra-high activity - online continuously in the past 3 days, average daily ≥ 1 hour; high activity - online ≥ 5 times in the past 7 days, average daily ≥ 40 minutes, exclude ordinary active users, and focus on high stickiness groups;
3C digital category (high-frequency interaction, technical type): ultra-high/high activity - online ≥ 4 times in the past 7 days, average daily ≥ 30 minutes, requiring content interaction records; FMCG category (wide coverage, high conversion):
Ultra high/high/normal activity - online ≥ 2 times in the past 30 days, average daily ≥ 15 minutes, relax the threshold and expand effective user coverage.
4. Practical process of actively screening customized tools
The professional screening tool supports visual customization of active time thresholds. The operation is simple and efficient, and the core is divided into four steps.
The first step is to import the category-specific Telegram number pool and complete basic format verification;
The second step is to enter the active time filtering setting interface and adjust the threshold values of time period, online duration, and frequency of use respectively;
The third step is to check "Threshold Combination Determination" to ensure that the user meets the multi-dimensional threshold requirements at the same time;
The fourth step is to start the detection. The tool will complete the activity level labeling according to the customized standards, and export the list of highly active users of the adapted category with one click.
Amman is the world's leading number screening platform, providing global customers with batch number screening and testing services covering 236 countries. The platform currently supports more than 40 mainstream social networking and applications, including WhatsApp, Line, Twitter, Facebook, Instagram, LinkedIn, Viber, Zalo, Binance, Signal, etc., adapting to the needs of multiple scenarios.
The main core functions cover multi-dimensional precise screening such as activation, activity, interaction, gender, avatar, age, online, accuracy, empty account, mobile phone device, etc., and can flexibly meet the needs of different users. Its core advantage is to integrate global mainstream social and application resources to provide users with one-stop, real-time and efficient number precision screening services, helping customers achieve global digital layout.
It is a common choice for all professional teams to complete rational screening before actually reaching users.
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