1. Regional differences: core characteristics of Telegram’s active periods
Telegram users in different cross-border markets have formed exclusive high-frequency active periods due to differences in work schedules and consumption habits. This is the core basis for period selection. Affected by religion and work schedule, users in the Middle East market have a core active time period between 20 and 24 o'clock in the evening, and the activity on weekends is much higher than that on weekdays. Users in the European and American markets have a regular work and rest schedule, with two active peaks between 10 and 12 o'clock in the morning and 16 and 18 o'clock in the afternoon, and the frequency of use is low in the evening. Users in the Southeast Asian market prefer to use it at night, with 19 and 22 o'clock being the high-frequency login time, and mobile terminals account for more than 90% of online.
2. “Activity Level + Time Period Fit” Double Screening Logic
Effective Telegram market time filtering needs to be based on activity level and superimposed on time period fitness screening to avoid invalid screening of "activity level meets standard but time period is misaligned". The core logic is: first screen out ultra-high/high/ordinary active users through online cycles and frequency of use, and then target each target market to eliminate accounts whose active periods do not match the market's high-frequency periods, and only retain users whose "activity level meets the standard + log in during the market's high-frequency periods" to achieve double precise screening.
3. Practical methods for selecting time periods in the three core markets
With the help of the time period screening function of the screening tool, precise and automated time period screening can be achieved for different markets, adapting to the needs of cross-border multi-market operations.
For the Middle East market: Screen users who are "active in the past 3 days/7 days + have login records between 20-24 pm", and prioritize the ultra-high/highly active groups;
For the European and American markets: focus on users who are "active in the past 7 days + online between 10-12 am / 16-18 pm", taking into account both weekday and weekend activity;
For the Southeast Asian market: Screen mobile users who are “active in the past 3 days/7 days + online at 19-22 pm in the evening” and eliminate low-quality accounts on the computer side.
4. Efficient reach strategy after time period screening
After completing the time period screening, formulating a reach strategy based on active market periods can maximize marketing effects. The first is precise contact time, pushing marketing information during high-frequency active periods in each market, avoiding low-activity periods such as late night and early morning; the second is controlling the frequency of contact, targeting ultra-highly active users with multiple light touches during the active period, and a single precise push for ordinary active users; the third is linked content, matching content based on market period characteristics, such as pushing welfare activities in the evening in the Middle East market, and pushing professional product information on weekdays in European and American markets.
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It is a common choice for all professional teams to complete rational screening before actually reaching users.
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