Many teams will encounter a seemingly contradictory problem when doing WhatsApp marketing.
There are more and more numbers in the database, and a lot of new data is added every day, but the proportion of users who can actually generate replies, consultations and even transactions is getting lower and lower.
Many people attribute the reason to fierce product competition, insufficient attractiveness of marketing content, or incorrect sending time. But in actual operations, a more critical factor is often ignored, and that is whether the users themselves are active.
Even if an account that uses WhatsApp for a long time can receive messages normally and an account that rarely logs in, the final marketing effect will be completely different.
Therefore, more and more companies are now beginning to screen highly active accounts as an important preparation before marketing. Instead of constantly expanding the number of numbers, it is better to first find the users who are truly worthy of investing resources.
Step 1: Identify what kind of accounts are highly active users?
Many people believe that as long as the number has been registered with WhatsApp, marketing can be carried out directly.
In fact, registration is only the most basic condition.
Users who are truly worthy of focused operations also need to have the characteristics of continuous use.
Generally speaking, highly active accounts have more stable usage habits, are more likely to receive messages, and are more willing to participate in interactions. Such users usually have a higher response rate to marketing content such as new product promotions, member notifications, and promotional activities.
In contrast, even if messages can be received from accounts that have been silent for a long time or are rarely used, it is difficult to form effective interactions.
Therefore, during the screening process, companies need to pay attention not only to whether the account exists, but also whether the account has sustainable operating value.
Step 2: Establish scientific account screening criteria
When many companies filter data, they have only one criterion, which is to retain all registered accounts.
Although this method is simple, it is difficult to improve the overall marketing quality.
A more reasonable approach is to establish a complete set of screening criteria.
For example, first confirm whether the account can be used normally.
Then, classify according to account status.
Finally, create corresponding data labels based on different types of users.
After completing these tasks, the database is no longer just a list of numbers, but a set of user resources that can directly support marketing efforts.
As user tags become more and more complete, it will be more efficient for companies to carry out subsequent activities, build communities, or conduct precision marketing.
Why Highly Active Accounts Are Worth Focusing on Operations
Marketing resources are always limited.
Whether it is advertising budget, labor costs, or daily operating time, they all need to be invested in more valuable users.
If the company allocates the same resources equally to all numbers, there will be almost no difference in the input received by high-quality users and low-quality users.
This not only reduces overall efficiency, but also easily causes budget waste.
By screening high-active accounts in advance, limited resources can be concentrated on people who are more likely to convert.
For enterprises, this not only means a higher response rate, but also a more stable transaction performance.
Shianman helps companies quickly screen highly active WhatsApp accounts
Faced with an increasingly large user database, manual judgment of account quality is no longer able to meet actual business needs.
Shianman supports batch screening of highly active WhatsApp accounts, can quickly detect imported numbers, conduct intelligent analysis and classification based on account status, and help companies identify highly active users, ordinary users, and low-value data. After completing the screening, enterprises can directly obtain the structured user list and apply it to multiple business scenarios such as advertising, customer operations, community management, and private domain marketing.
At the same time, Shi'anman supports batch processing and continuous update mechanisms. The newly added data of the enterprise can also be quickly detected to prevent invalid numbers from continuously entering the database, so that the entire user resources can always maintain a high quality.
For teams that need to carry out WhatsApp marketing for a long time, this automated filtering method can significantly reduce the cost of data collection and allow marketing decisions to be based on more accurate data.
Step 3: Develop different operating strategies based on the screening results
After the account screening is completed, it is not recommended to continue to use the unified marketing method.
Users with different levels of activity should be matched with different operating plans.
Highly active users are suitable for giving priority to push new product information, limited-time offers, member benefits and key marketing activities to improve transaction efficiency.
Ordinary users can maintain normal contact frequency and gradually develop interactive habits through continuous content output.
For less active users, you can use wake-up strategies, such as exclusive offers, holiday activities, or periodic care, to increase the chance of re-engagement.
Data that has been confirmed to have no operational value should be promptly removed from the marketing list to avoid continuing to occupy sending resources.
This hierarchical operation method is more scientific than traditional mass distribution, and can also give full play to the value of high-quality data.
Why Highly Active User Pools Need to Be Continuously Updated
After many companies complete one screening, they think the database is complete enough.
In fact, user activity status is not fixed.
Accounts that remain highly active today may become silent in a few months; and users who originally interacted less may become active again due to new needs.
Therefore, the pool of highly active users needs to be constantly updated, rather than remaining static over time.
Many mature teams will establish fixed data detection mechanisms to screen new numbers in a timely manner, and at the same time regularly update the historical database to ensure that user labels are always accurate.
By adhering to this management method for a long time, the quality of the database will become higher and higher, and subsequent marketing effects will be more stable.
A truly excellent WhatsApp operation is not about sending more messages every day, but about being able to continue to find users who are truly willing to interact and have real value. Only by putting data screening before marketing and taking highly active users as core operating targets can companies continuously improve reach efficiency, reduce operating costs, and maximize every marketing effort.
Amman is the world's leading number screening platform, providing global customers with batch number screening and testing services covering 236 countries. The platform currently supports more than 40 mainstream social networking and applications, including WhatsApp, Line, Twitter, Facebook, Instagram, LinkedIn, Viber, Zalo, Binance, Signal, etc., adapting to the needs of multiple scenarios.
The main core functions cover multi-dimensional precise screening such as activation, activity, interaction, gender, avatar, age, online, accuracy, empty account, mobile phone device, etc., and can flexibly meet the needs of different users. Its core advantage is to integrate global mainstream social and application resources to provide users with one-stop, real-time and efficient number precision screening services, helping customers achieve global digital layout.
It is a common choice for all professional teams to complete rational screening before actually reaching users.
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