I believe friends who are engaged in cross-border and B-side business know that WhatsApp is really a good tool for connecting with overseas customers - it is direct, efficient and can quickly establish contact with customers. But many people fall into a trap: they send group messages directly without screening the numbers in their hands, and finally find that they are either empty numbers or low-activity accounts that have been offline for a long time. Not only do messages fail to be delivered, a lot of marketing energy is wasted, and the security of their own accounts may even be affected.
In fact, you don’t have to go through so much trouble. As long as you do a good job of screening WhatsApp numbers, you can filter out invalid numbers and focus on customers who really need it. Today I will explain to you step by step how to do the screening, so that novices can easily get started.
Let’s first understand the WhatsApp numbers in our hands. What problems are often hidden?
The WhatsApp numbers we usually collect come from a variety of sources. They may be saved in the community, left over from historical marketing, or obtained through third-party channels. There is actually a lot of "invalid information" hidden in these numbers, such as: empty accounts that have not been registered for WhatsApp, low-active accounts that are registered but have not logged in for a long time, and duplicate numbers.
You can think about it. If you send messages to these invalid numbers, not only will you not receive any response, but you will also waste your time and SMS fees. You may even send invalid messages frequently and may be restricted by the platform. Therefore, screening is not an "unnecessary step", but a key step that helps us save time and costs.
The first step: basic sorting + empty number filtering, first filter out "invalid numbers"
Filtering does not need to be complicated at the beginning. Doing two simple things first will remove a large portion of invalid data.
The first is to organize the numbers: unify the format of the numbers in your hand, such as removing redundant symbols, unifying the country code, and then delete duplicate numbers and mark the source of each number. This can reduce errors during subsequent screening and facilitate subsequent management.
Then there is the most critical filtering of empty numbers - those numbers that have not registered for WhatsApp cannot receive messages at all and are "purely invalid data". We don’t need to manually try one by one. With the help of batch detection tools, we can quickly find out which ones are empty and eliminate them with one click, reducing invalid delivery from the source.
Step 2: Look at activity levels and find “really online” customers
Many friends mistakenly believe that as long as you register a WhatsApp number, you are a valid customer - this is not the case. Although some numbers are registered, the owners do not log in, send messages, or join groups for a long time. Even if they send messages, it is difficult to get a response.
We can judge the activity of a number through a few simple dimensions: for example, whether it has logged in recently, whether it has spoken in a group, and whether it has sent or received messages. Active users who are often online and willing to interact are more likely to see our messages and more willing to communicate with us.
Here is a little suggestion for you: For highly active users, we can directly communicate with them via private messages, or invite them into the community, and the interaction effect will be better; for low-active users, you don’t need to disturb them frequently, just send out occasional broadcasts, share some useful information, and wake up slowly.
Step 3: Screen high-value users to make customer acquisition more accurate
After removing empty accounts and filtering out active users, we can go one step further and find "high-value customers" - these customers are not only active, but also often participate in group chats, actively interact, and even ask questions about products and cooperation, and have particularly high conversion potential.
Some people may think that if the number of numbers becomes smaller after screening, will it affect customer acquisition? In fact, on the contrary, although the number is small, each one is a "valuable and potential" customer. If we focus our energy on these people, the response rate and conversion rate will be significantly improved, making it more efficient.
Tip: Use automated tools to save more time
If you have tens of thousands or even hundreds of thousands of numbers, manual screening is definitely not practical - it is slow and error-prone. At this time, you can use automated number screening tools, such as Shi'anman, which can import numbers in batches, automatically detect which numbers are empty and which are active numbers, and can also automatically remove duplicates. After screening, you can directly export the numbers and use them directly for marketing.
Moreover, many tools have free trials. You can test a part of the numbers first to see the screening effect, and then perform large-scale processing, which is worry-free and safe.
Amman filters data to make every piece of your data more valuable.
I have seen many friends who do cross-border business. They send messages in bulk without screening. Invalid numbers account for 30%-40%, and they have been busy for a long time without any gains. But after good screening, the reach rate can be significantly improved, and the message can be truly delivered to customers in need. This not only saves time and cost, but also makes subsequent interactions and conversions much easier.
In fact, WhatsApp number screening is not as complicated as everyone thinks. As long as you do the following steps of "organizing - empty account filtering - activity analysis - high value screening", you can quickly build a high-quality customer pool, making it easier to acquire customers in cross-border private domains.
Amman is the world's leading number screening platform, providing global customers with batch number screening and testing services covering 236 countries.
The platform currently supports more than 40 mainstream social networking and applications, including WhatsApp, Line, Twitter, Facebook, Instagram, LinkedIn, Viber, Zalo, Binance, Signal, etc., adapting to the needs of multiple scenarios.
The main core functions cover multi-dimensional precise screening such as activation, activity, interaction, gender, avatar, age, online, accuracy, empty account, mobile phone device, etc., and can flexibly meet the needs of different users.
Its core advantage is to integrate global mainstream social and application resources to provide users with one-stop, real-time and efficient number precision screening services, helping customers achieve global digital layout.
It is a common choice for all professional teams to complete rational screening before actually reaching users.
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