Among LINE users, people over the age of 25 are a very stable consumer group. Compared with young users, this type of users have more fixed usage habits, more rational decision-making, and clearer standards for judging products. If you choose the right category, the conversion efficiency will be significantly higher than that of general-population advertising.
The key is not to "invest more", but to "invest correctly".
Let’s first look at the basic characteristics of this type of users
LINE users over the age of 25 usually have certain spending power and have clearer life scenarios. Compared with young users, there are several obvious differences in their usage habits.
They value the product’s practicality more than its novelty
Be sensitive to price, but don’t just look at low prices
More willing to pay for stable, long-term products
This consumption logic determines that the promotion strategy must be adjusted instead of directly applying the young people's style of play.
More suitable category direction
In actual launch, you can give priority to the following categories of products, which are easier to establish conversion among people over 25 years old.
Home related products
Including household items, kitchen tools, and daily life products. Such products are highly relevant to daily use, making it easier for users to understand the value and more likely to make repeat purchases.
Health products
Such as health products, functional foods, and daily health management products. As age increases, this type of demand will gradually increase, especially in the East and Southeast Asian markets.
Functional e-commerce products
For example, storage tools, efficiency-improving products, and life-optimizing gadgets. The characteristics of this type of products are to solve specific problems and are more in line with the consumption logic of this type of users.
Not a suitable direction
Not all products are suitable for this group of people. Some categories that favor impulsive consumption will see a significant decline in performance among users over the age of 25.
For example:
- Products with strong entertainment attributes
- Emotionally driven low-priced items
- Products without clear usage scenarios
These products are more suitable for younger users and have limited appeal for mature users.
Content and expression need to be adjusted
In addition to product selection, expression is equally important.
For users over the age of 25, content needs to be more direct and clear, rather than pursuing complex ideas.
More effective expressions include:
- Directly explain the use of the product
- Show actual usage scenarios
- Give clear values rather than vague descriptions
This type of user does not need to be "attracted" but needs to be "persuaded".
User filtering will directly affect conversion results
In actual operation, if users are not screened, even if the product is selected correctly, it will be difficult to achieve stable conversion.
Because among the same batch of LINE users, there will still be:
- Low active users
- Non-target age group users
- Users without relevant needs
Through Amman, user data can be filtered, combining activity and basic attributes to filter out users who are closer to the target group, and then deliver or reach them.
This avoids wasting resources on mismatched groups of people.
Use Amman to make the crowd more controllable
During the screening process, Amman can help with:
- Account opening status detection
- Activity recognition
- Data hierarchical output
Through these capabilities, raw user data can be organized into a segment closer to the target population, rather than mixed.
For long-term operating platforms such as LINE, this step can significantly improve the stability of subsequent conversions.
The product selection and the crowd must match at the same time
It’s not that it’s difficult to reach users over the age of 25, but it’s just that they cannot be covered with a unified approach. Choosing the right category is only the first step, the more important thing is to ensure that the people you reach are the target group.
When the product direction and user structure are matched at the same time, the conversion effect will gradually stabilize even if the traffic is not expanded.
Amman is the world's leading number screening platform, providing global customers with batch number screening and testing services covering 236 countries. The platform currently supports more than 40 mainstream social networking and applications, including WhatsApp, Line, Twitter, Facebook, Instagram, LinkedIn, Viber, Zalo, Binance, Signal, etc., adapting to the needs of multiple scenarios.
The main core functions cover multi-dimensional precise screening such as activation, activity, interaction, gender, avatar, age, online, accuracy, empty account, mobile phone device, etc., and can flexibly meet the needs of different users. Its core advantage is to integrate global mainstream social and application resources to provide users with one-stop, real-time and efficient number precision screening services, helping customers achieve global digital layout.
It is a common choice for all professional teams to complete rational screening before actually reaching users.
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